In each of the shoots, he wears the same outfit but he told a different story about his personal background to each of the photographers. One of the photographers was told that he is an ex-convict while another was told that he was a self-made millionaire. The result is unique; photographers shaped the way that man looked like revealing the power that is hidden behind the lens.
This an experiment by Canon's The Lab called as Decoy, about a man who was photographed by six different photographers.